Insights Dashboard
View metrics, opportunities, and actionable insights
Overview
The Insights Dashboard provides a comprehensive view of your outreach performance, customer metrics, and expansion opportunities.

Key Metrics
The dashboard displays essential metrics at a glance:
| Metric | Description |
|---|---|
| Total Customers | Number of imported customers |
| Total Revenue | Sum of customer spend |
| Emails Sent | Count of outreach emails |
| Reply Rate | Percentage of replies received |
| High Value Count | Customers with high priority |
Visualizations
Outreach Pipeline
A horizontal bar chart showing your outreach funnel:
Not Contacted ████████████████████████ 150
Initial Sent ████████████░░░░░░░░░░░░ 75
Follow-up ██████░░░░░░░░░░░░░░░░░░ 35
Reply Received ████░░░░░░░░░░░░░░░░░░░░ 25
Active Conv. ██░░░░░░░░░░░░░░░░░░░░░░ 12Use this to track progression through your outreach stages.
Priority Distribution
A donut chart showing customer priority breakdown:
- High Priority - Highest expansion potential
- Medium Priority - Moderate potential
- Low Priority - Lower opportunity value
Delivery Metrics
Cards displaying email performance:
| Metric | Description |
|---|---|
| Delivery Rate | % of emails successfully delivered |
| Open Rate | % of delivered emails opened |
| Click Rate | % of opened emails with clicks |
| Bounce Rate | % of emails that bounced |
Insight Cards
High Value Opportunities
Shows the top 5 customers with highest expansion potential:
- Customer name and company
- AI-determined opportunity score
- Product interest level
- Recommended next action
Click any customer to view their full profile and timeline.
Pending Action Items
Lists action items extracted from customer replies:
- Customer name
- Action item description
- Source reply date
- Status (pending/completed)
Mark items as complete as you address them.
Aggregated Insights
AI-generated summary of patterns across your customer base:
- Common use cases identified
- Frequently mentioned pain points
- Popular feature requests
- Industry trends
Filtering
Filter dashboard data by:
| Filter | Options |
|---|---|
| Date Range | Last 7 days, 30 days, 90 days, All time |
| Priority | High, Medium, Low, All |
| Status | Not contacted, Sent, Reply received, etc. |
Export Options
CSV Export
Export your customer data to CSV:
- Click Export in the dashboard header
- Select CSV
- Choose fields to include:
- Customer info (name, email)
- Spend data
- Outreach status
- Reply information
- Download the file
PDF Report
Generate a PDF summary report:
- Click Export → PDF
- Report includes:
- Executive summary
- Key metrics
- Charts and visualizations
- Top opportunities
PDF reports are great for sharing with stakeholders or saving for your records.
Refresh Data
Dashboard data refreshes automatically when you:
- Import new customers
- Send emails
- Receive replies
Click Refresh to manually update the display.
Best Practices
Check Daily
Review the dashboard daily to stay on top of replies and opportunities.
Prioritize High Value
Focus on high-value opportunities first for best ROI.
Clear Action Items
Regularly address action items to maintain customer trust.
Export Weekly
Export CSV/PDF weekly for trend tracking and reporting.